In the digital era, data is a crucial component for every company. Data is considered to play an important role in helping the decision-making in a job. This is no exception in the creative industry, which has adapted many digital technologies for film, music, and game production needs. The data, which is very large and complex, is collected which then produces big data.
Big data can be used for various needs, such as customer analysis, compliance analytics, fraud analysis, operational analysis, and communication needs, such as adding new customers, retaining customers, and expanding the current customer base. In fact, big data can be used for lecture registration, payments, class participation, online learning, and assessments.
This data is cleaned, prepared, and analyzed using data science, as well as collaborating with digital technology, such as artificial intelligence. The important role of big data was conveyed by Prof. Juliana Sutanto, Ph.D, who is a Professor in Information Systems at Monash University, in an inbound lecture for the Media Production study program, Vocational Education Program, Universitas Indonesia (UI) entitled “Exploring Big Data, Visualization, Ethics” on Wednesday (27/03 ) online. The inbound lecture was packaged as a Master Class and guided by one of the Media Production lecturers, Dr. Rahmi Setiawati, S.Sos., M.Sc.
Prof. Juliana explained that big data comes from sensors, devices, video/audio, networks, log files, transactional applications, the web, and even social media, which is generated in real-time and on a large scale. “Data analysis is a complicated step and takes a lot of time. With artificial intelligence, the data collected can be simplified and filtered as needed to be more effective,” explained Prof. Juliana.
Furthermore, Prof. Juliana explained how to visualize data to make it comprehensible. Prof. Juliana also conveyed the importance of basic ethical concepts in presenting data. “Every data collected and processed needs to be checked whether the data can be accounted for and has legal force,” said Prof. Juliana.
Meanwhile, Prof. Juliana also invited students to maintain the privacy of their data. According to her, personal information should not be published because there are many cases of illegal use of other people’s personal data.
