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Learning Event Management to Support Creative Business, UI Student Shared IISMA Experience in Canada

Universitas Indonesia > News > News Highlights > Learning Event Management to Support Creative Business, UI Student Shared IISMA Experience in Canada

Organizing an event that is planned and prepared can minimize risks during the event. Hence, event management has become a course in universities, such as Creative Business Study Program at Vocational Education UI and Humber College Canada. Passionate in this study program, Dewa Putu Tubagus Adi Sanjaya (Adi), continues his study at Humber College.

Canada is known as a favorable choice for international students for its education quality and friendly society, including Adi. He chose to study at Event Management Study Program at Humber College and passed the selection for the 2023 Indonesian International Student Mobility Awards (IISMA) program by the Ministry of Education, Culture, Research and Technology of the Republic of Indonesia.

During his study in Canada, he thinks the learning experience is focused on the main objectives which can be seen from courses he took at Humber College; Risk Management in the Event Industry, Public Relations, Fundraising & Sponsorship, Catering Management, Effective Leadership & Human Resources, and Introduction to Event Management. He thinks this learning experience can help him manage a business as one of the learning outcomes of the Creative Business Study Program. Studying on campus made him more confident when managing an event, such as planning, preparation, event production process, and post-event evaluation.

He gave an example of the final project from the Public Relations, Fundraising & Sponsorship course, starting with making a sponsorship proposal for the “Marathon of the Year” event for the company ASICS Canada. In this proposal, Adi made a sponsorship offer of 5,000 Canadian dollars to ASICS with a counter-performance that they would receive worth 15,000 Canadian dollars.

“This figure is the result of calculations that have been calculated previously. One of them is the Videotron valuation on the billboard which includes the ASICS logo. The billboard was located in Yonge-Dundas Square, one of Toronto’s busiest streets with a valuation of $0.00325 per head who saw the ad. Not only billboards but the ASICS logo will also be included in various other advertising instruments, such as on websites, social media, posters, banners, e-mail newsletters, adlibs, and merchandise,” said Adi.

Adi also made a proposal to raise funds for the non-profit organization “Youth Without Shelter” which is an organization that focuses on young people who do not have a place to live. He raised funds by setting the ticket cost for the “Marathon of the Year” activity at 15 dollars per person with an estimated visitor of up to 5,000 people so the funds collected were estimated at 75,000 dollars. Fundraising was also obtained from profits from sales of booths of food and merchandise at the marathon event.

Studying in a country known as The Land with Maple Leaf made him connect with foreign students from abroad. One of them is acquired by participating as a volunteer in events. Adi also learned about various country cultures at festivals while at Humber College.

Padang Wicaksono, S.E., Ph.D., the director of the UI Vocational Education Program, explained that the opportunity to take part in the IISMA program will broaden students’ insight into developing their capability. “I recommend the IISMA program to students, as did Adi. I hope that the experience he gained will increase his knowledge and skills as a Creative Business student,” said Padang.

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