Vocational Programme of Public Relations
Course Description
The Vocational Programme of Public Relations produces professional, certified Associates. Its training processses result in graduates who possess understanding required of public relation associates; from the planning, execution, until the evaluation of public relation programmes.
Vision
To become an outstanding centre of vocational education in public relations in Southeast Asia.
Missions
To contribute to the progress of the nation and society through a character formation process which creates graduates possessing a high sense of social responsibility.
To offer innovative courses capable of competing with those of other diploma programmes in Southeast Asia, with an up-to-date syllabus that blends theory and practice and is in line with requirements within the labour force.
To provide instructors capable in their fields.
To develop curricula, syllabi, and teaching materials in accordance to requirements within the labour force and international standards.
Graduate Competence
Graduates are prepared to work within public relations sections of national and multinational companies, as well as becoming public relations consultants. Graduate competencies include:
Hard Skills :
1. Performing offline and online public relations research
2. Mastery of English, big data, and human communication
3. Content production: scriptwriting for audiovisual and digital narrative productions
Soft Skills :
1. Client service skills: performing public relations administrative and financial duties comprising tenders, document management, compilation of reports, and being consulted on public relations tactics, strategies, and programs.
2. Human Relations: Interpersonal Communications, Social Engagement, Networking and Rhetoric Skills.
3. Capability of performing PR programmes, including: presentation of ideas and creativity, leadership, problem solving (including high-difficulty problems), social influence, and public speaking (including presentation skills).
Graduates of the Vocational Programme of Public Relations have been involved in the following areas : B2B Marketing; Brand; Brand Journalism; Branded Entertainment; Business Transformation; Community Management; Corporate Reputation; Crisis & Reputation Risk; Data Security & Privacy; Development & Production; Digital; Digital Transformation; Employee Experience; Executive Positioning; Experiential Marketing; Financial Comm and Capital Markets; Government Relations; Influencer Marketing; Lobbyist; Measurement and Analytics; Media Relations; Medical Communications; Multicultural Engagement; media literacy; Performance Marketing; Publicist; Public Affairs; Research and Data Analytics; Social Impact; Start – Up Development; Sustainability; Talent Services
Some of our alumni have attained great success in the careers of their choosing, including:
- Imam Suryanto, in the Government (Ministry of Trade of the Republic of Indonesia Public Relations)
- Shinta Angriyana, in Consultancy (Maverick Indonesia Media Outreach Specialist)
- Winda Dwiastuti Sunanto, in Entertainment (i-dac Asia (Hakuhodo International Indonesia) Senior Digital Manager)
Certification
- Junior Public Relations from the Indonesian Public Relations Certification Agency (LSPP PRI)
- Public Relations Officer from the Professional Certification Agency UI (LSP UI)
- CPR (Certified Public Relation)
- TOEFL / TOEIC
Lecturers and Instructors
- Abdi Hamdani, S.Pd., M.Si., MBA. (Holcim)
- Anita Rosana, M.A (Event Organizer)
- Dr. Asep Sutresna, M.A. (Senior Consultant)
- Drs. Chandra Novriadi, M.Si. (Prambors)
- Denny Hermawan, S.T., M.Kom (Senior Consultant)
- Donny Hermawan, M.Si. (Krama Yudha Tiga Berlian Motors PR & CSR Division Head )
- Drs. Hari Asi Manahan Tanjung (CEO of PT Nuansa Indo Maju)
- Margareta Manalu S.Sos, M.Si (Entity Indonesia Chief Marketing Officer)
- Ngurah Rangga Wisesa, M.I.Kom. (PT Asia Quattro Net)
- Regy Refano M.M. (Smartfren)
- Reidinar Julaine Wardoyo, M.M.Comm (Senior Consultant)
- Reska Herlambang, S.E., M. Ikom (TVRI)
- Wida Septarina Wijayanti, S.S., M.Si (Lotus PR)
- Wiendy Hapsari, S.Sos., M.Krim (SINDO)
- Shanty Harmayn (Base Entertaiment)
- Holy Theodore (Google Indonesia)
- William Utomo (IDN Media)
- Michael Tampi (MRA Media Group)
- Stevanus Christopel ( OVO)
- Michael H Koentjoro (Jenius)
- Edwin Nazir (Angka Fortuna Sinema)
- Sandru Emil (Ambilhati)
- Michael Reza Say (Gojek)
- Sheila Timothy (Lifelike Pictures)
- Uun Ainurrofiq (Grab)
- Wisnu Nugrahadi (Sampingan)
- Edward Tirtanata (Kopi Kenangan)
- Dian Paramita Sastrowardoyo (founder of Yayasan Dian Sastrowardoyo)
- Yorris Sebastian Nisiho (OMG Creative Consulting)
- Theresia Rustandi (Intiland development)
- Ongki Saputra (Traveloka)
- Wahyu Dhyatmika (Tempo Inti Media)
- Ai Puteri (Facebook)
- Aswin Tanu Utomo (Tokopedia)
- Hendrika Gaudens Refwalu (Microsoft)
- Deo Nathaniel (Tokopedia)
- Wahyu Wiwoho (Metro TV Producer and News Anchor)
Tuition Fee
Based on the UI Education Fees Decree in 2022
Fees are set at a fixed rate, consisting of an Operational Tuition Fee (BOP), payable each semester, amounting to Rp10.000.000,-
and an Entrance Fee (UP) payable on admission, amounting to Rp 11.500.000.
Contact
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